talk about the success of millet, a lot of people say it’s a good marketing. My initial understanding of millet is just stay on the surface, until read the internal marketing manual millet, changed my view, I think it is not so simple.
to stand out in many startups, must have their own characteristics. In addition to the need to have a certain amount of capital, talent selection, millet company also has a number of other factors of success, and take a look at some of my analysis.
the first and most important point is that it’s a good product. Product is the cornerstone of the product is not good, everything is impossible. Good reputation is based on good products. Product is not good, consumers do not like it, it will not take the initiative to help you spread. To do the product is to focus on doing a burst of first, so that it will produce good products.
second points, attention to detail, strong execution. When they learned that in order to do a conference of the PPT, not to mind taking the trouble changes, feeling quite. This is an attitude, the attitude of the product and the user. When a company goes up, everything is able to get serious, are not far from success.
third points, grasp the trend, and for their own use. From the earliest function type, brand type, experience type, to participate in, millet user aware consumer mentality has changed, and conform to the trend of the sense of participation, the rule of 33, had a major impact of marketing methods and channels for the service mode, choice.
fourth points, " all user centric ", reflected in the market positioning, brand planning, product development, marketing, after-sales service and other aspects. Millet is user thinking to consider the issue, the real interaction with the user to understand the preferences of the target user groups. For example, what the target user is talking about, where they like to gather, what they need. To really know these, can be targeted, good service and marketing.
last point, internal marketing and external marketing as important. So that the internal staff has become a fan of enterprise products, not only in order to better communicate with the user, but also to corporate propaganda and cohesion of the enterprise centripetal force.
Millet’s success is not accidental, it is by taking seriously every step of the realization of. Whether it is product development or customer service, all aspects of the pursuit of perfection, attention to detail and team execution. If each start-ups are able to do this, believe that success is point the day and await for it.
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news July 6th, original animation company "grey" announced by millions of yuan Pre-A round of financing, by the runaway comic lead investor, an investor and cat hammer mobile phone animation with the vote.
2014, Wang Bin, Zhou Bin and the rate of non in Beijing rented a small room of more than and 30 square meters, set up a grey animation". Grey target is high quality original animation for adults. In order to reduce costs, they can only rely on the initial outsourcing projects to support the company’s expenses.
at present, milky white has completed the first original 2D animation making "dormitory daily", and "make the daily" the first episode of the girls’ dormitory. Grey had hatched many own comic IP, themes involving Tanbi, cartoon game, science fiction, martial arts fantasy, anecdotes and so on, plan to the end of the year a total incubation of 8-10 comic, first serialized in some animation platform, the depth of development for the high amount of reading the comic IP.
the future, milky white will try adaptation of some of the more well-known IP. In addition, the girls dormitory daily second, 3, 4 sets are also in production.
Joe’s Stone Crab hosted their 16th annual Claws for a Cause dinner, Thursday night, to raise money for the Children’s Home Society of Florida.Guests had a chance to try the famous stone crabs before the restaurant officially opens for the season on Friday.The dinner serves as a fundraiser for the Children’s Home Society of Florida. “It touches everybody, helping all these little children and helping not even the little children, the even bigger children,” said Joe’s Stone Crab General Manager Brian Johnson. “That’s our future, so every little bit that you can do to help in any way, shape or form, that’s the way to go.”The event raised over $190,000 last year to help children and families statewide.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.