some time ago and a few friends to do a chat about B2C, found that the mall’s jump rate is relatively high, generally more than 80%. This may need to be found through statistical methods, mall characteristics and the site itself.
first of all we are using statistical tools are GA, GA statistical method is based on cookie technology. By tracking the cookie to track user behavior, if the user deleted the cookie, then when the same user to visit the mall again GA was identified as a new site visitors. So the real data should be a little bit more optimistic than the statistics.