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BANK SHOT DRAKES OVO TEAMS WITH RBC ON NEW COLLABORATION

first_imgDrake and his OVO cofounders have something to applaud besides the Toronto Raptors. ~ GREGORY SHAMUS/GETTY IMAGES Login/Register With: On June 3, with Toronto focused on its basketball team, a series of mysterious billboards appeared at seven major intersections in the city. Each bore little more than a pair of animal-shaped logos—an owl on its perch and a lion cradling a globe—and one of four phrases: “Dream it,” “Live it,” “Breathe it” or “Earn it.”The imagery has just come into sharper focus, with each logo representing one side of a deal announced today between October’s Very Own—or OVO, the lifestyle company cofounded by hip-hop superstar Drake along with business partner Oliver El Khatib and producer Noah “40” Shebib—and the Royal Bank of Canada (RBC). The two companies are teaming up on a wide-ranging collaboration headlined by the opening of this year’s OVO Summit to the Canadian public for the first time.The deal between Canada’s biggest celebrity and its biggest bank calls for RBC clients to receive access both to the OVO Summit later this year and to a range of content and experiences produced by OVO. RBC’s vice president of brand marketing Matt McGlynn adds, “RBC’s partnership with OVO will help solidify our relevance to a younger target audience.” Twitter Advertisement Advertisement Facebook Advertisement LEAVE A REPLY Cancel replyLog in to leave a comment last_img read more

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Move Over James Bond Here Comes a Jetpack for the Rest of

first_img 2 min read Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Say goodbye to the gridlock on your morning commute. Taking a cue from James Bond’s Q, developers in New Zealand have come up with a personal jetpack that not only looks amazing, it might actually work.The machine is the brainchild of inventor Glenn Martin, who has been working on the design for more than three decades. “Inspired by childhood television shows such as Thunderbirds and Lost in Space, Martin set out in the early 1980s to create a jetpack suitable for everyday use by ordinary people with no specialist pilot training,” the AFP reported.Called Martin Aircraft, the developers came up with a machine that consists of a pair of cylinders with propulsion fans attached to a free-standing carbon-fiber frame. To pilot the device, one backs into the frame, straps him or herself in and uses a pair of joysticks as controls.Technically, the Martin Aircraft “jetpack” might not be a true jetpack after all, since it is propelled by fans blowing air instead of the traditional idea of jets of escaping gases. But, who cares? This thing looks cool. It even comes with a rocket-propelled parachute in case the pilot loses control.While the group is still working out some details on the design, New Zealand’s Civil Aviation Authority issued the device a permit for manned test flights. In a 2011 test, a Martin Aircraft successfully carried a dummy pilot 5,000 feet above sea level.Martin Aircraft says a version of the jetpack designed for the military and first-responder emergency crews could be ready for delivery as early as 2014, according to the AFP. A model aimed at the general public is expected to be on the market in 2015 and cost somewhere between $150,000 and $250,000.I hope the price comes down, significantly, or how else am I supposed to pretend I’m James Bond in Thunderball?What crazy apps and gadgets have you come across lately? Let us know by emailing us at FarOutTech@entrepreneur.com or by telling us in the comments below. August 23, 2013center_img This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Enroll Now for Freelast_img read more