Legislative changes introduced today, April 9, will help bring faster closure for families handling an estate after the loss of a loved one. Amendments to the Public Trustee Act will give heirs a simpler, less expensive way to administer estates. Other changes to the Adult Protection Act and the Hospitals Act, as well as the Public Trustee Act, will clarify the role of the Public Trustee of Nova Scotia dealing with living estates. “The public trustee deals with families and heirs during very trying times in their lives,” said Justice Minister Lena Diab. “We want to be sure that estates get concluded as quickly as possible so they are able to move on.” The amendments to the Public Trustee Act will allow the public trustee to use a simpler process to administer estates valued at less than $25,000. It is already used in some cases and will be expanded to include cases where heirs cannot agree on who should administer the estate. It will also include cases where the public trustee was looking after the deceased’s property while they were living. The amendments to the Public Trustee Act, the Adult Protection Act and the Hospitals Act will clarify the role of the public trustee as a statutory guardian of an incompetent person’s estate. In these cases, the trustee would have authority to sell, mortgage or place a legal claim on any property associated with the estate. Public trustees in seven other Canadian jurisdictions have this authority. “The current laws can slow down the administration of certain estates,” said M. Estelle Theriault, Public Trustee of Nova Scotia. “These changes will really improve the efficiency of the public trustee and help ensure we are able to save time and money for the estate.” The Public Trustee of Nova Scotia is an independent body that administers estates of deceased, incompetent or missing people and children. It also provides informed consents for health care, placement in a continuing-care home or home-care services, respecting human rights and freedoms, and in the client’s best interests if prior wishes, values and beliefs are not known.
Des centaines d’apprenants adultes de partout dans la province recevront ce mois-ci leur diplôme d’études secondaires, ce qui leur permettra d’envisager des études postsecondaires et leur donnera accès à de meilleures possibilités d’emploi dans les localités où ils vivent. Près de 450 adultes recevront leur diplôme lors de 19 cérémonies de remise de diplômes qui se dérouleront au cours des prochaines semaines au Nova Scotia Community College, à l’Université Sainte-Anne et dans des écoles secondaires pour adultes. En 2017, le gouvernement provincial a éliminé les frais normalement exigés pour passer les tests du GED (General Educational Development) afin d’aider encore plus d’apprenants adultes à poursuivre leurs études ou à réintégrer le marché du travail. Darlene Roy, 59 ans, recevra son diplôme à l’école secondaire pour adultes Queens à Liverpool, le même jour où sa petite-fille, Ataya Roy-Keans, recevra le sien. « J’ai toujours voulu obtenir mon diplôme d’études secondaires. Je me sens tellement mieux par rapport à moi-même, j’ai plus confiance en moi, indique Mme Roy. Le programme a été une merveilleuse expérience. C’était comme aller à l’école avec ma famille. Et c’était incroyable de pouvoir partager ce moment avec Ataya et de recevoir mon diplôme en même temps qu’elle. » L’École de formation des adultes de la Nouvelle-Écosse (EFANE) assure gratuitement des programmes aux Néo-Écossais adultes d’au moins 19 ans qui ont quitté l’école secondaire depuis au moins un an. Les programmes, offerts en anglais et en français dans différentes localités, sont notamment ceux du Diplôme de fin d’études secondaires pour adultes de la Nouvelle-Écosse et les cours préparatoires au GED. De concert avec ses partenaires, l’EFANE offre aussi gratuitement de nombreux programmes d’apprentissage pour adultes partout dans la province. Plus de 9000 Néo-Écossais ont reçu leur diplôme d’études secondaires pour adultes de l’EFANE depuis le lancement du programme en 2001. Pour en apprendre davantage sur Mme Roy, allez au https://medium.com/@nsgov/south-shore-woman-achieves-a-long-long-goal-through-adult-learning-7e9fabcce174 . Le récit est en anglais seulement. Pour de plus amples renseignements sur l’EFANE et ses programmes, consultez le https://www.etudescollegiales.ca/formation-generale-des-adultes . Pour de plus amples renseignements sur les programmes de formation des adultes en anglais, consultez le https://novascotia.ca/adult-learning/ .
OTTAWA — Several of Canada’s leading environment groups say the list of election demands from Canada’s oil industry earlier this week are a direct attack on the future health and prosperity of Canadians.The Canadian Association of Petroleum Producers issued a list of things it would like to see from federal parties in the fall campaign to help increase production of Canadian fossil fuels.Dale Marshall, national program manager at Environmental Defence, says if the world is going to stop global warming it has to retire fossil fuels, not produce more of them.Environmental Defence, the David Suzuki Foundation and Greenpeace Canada are among more than half a dozen organizations that issued a joint statement Wednesday urging political parties to reject the petroleum industry’s vision.Marshall says expanding fossil-fuel production as envisioned by the oil industry would lead to “climate chaos.”He says investing in clean and renewable energy that can be exported will result in the same economic benefits without the accompanying climate disasters.
Mumbai: The private companies in manufacturing sector posted a 24.9 per cent growth in net profit in the October-December quarter of the current fiscal on annual basis, benefitting from lower tax provisions, the RBI said Wednesday. The analysis is based on the performance of private corporate sector during the third quarter of 2018-19 drawn from abridged financial results of 2,703 listed non-government non-financial (NGNF) companies, it said. “The manufacturing sector continued to record strong growth in net profits, benefitting from the lower tax provisions in Q3:2018-19,” the RBI said while releasing the latest data on performance of the private corporate business. The companies posted a net profit of Rs 77,500 crore in the third quarter of the fiscal compared to Rs 57,800 crore in the year-ago period. Their profit was Rs 71,900 crore in the July-September quarter of 2018-19. However on the sales front, demand conditions in the manufacturing sector weakened on year-on-year basis. “This moderation was observed mainly in textiles, iron and steel, motor vehicles and other transport equipments industries whereas sales growth improved for consumer-driven sectors such as food product and beverages, and pharmaceutical,” the central bank said. The interest expenses incurred by manufacturing sector also witnessed a dip from a year ago level, reflecting ongoing deleveraging in the corporate sector. In IT sector, RBI said, sales growth remained broadly unchanged in relation to the previous quarter, while the services (non-IT) sector maintained the pace of sales growth, riding on the improvement recorded by the transport and storage services industries. The telecommunication sector continued to experience contraction in sales. As per the RBI, pricing power in terms of operating profit and net profit margins remained flat in manufacturing sector. Net profit margin of the IT sector declined marginally.
Tangier – Morocco’s return to the African Union (AU) is mutually beneficial to both parties, former Malian president Dioncounda Traoré said Wednesday night in Tangier.Speaking at the opening of the MEDays Forum, held under the patronage of King Mohammed VI, Mr Traoré said that “it is time for unity and solidarity,” adding that Africa should pool its resources, overcome its conflicts and erase its borders instead of creating new ones.”Morocco’s education system and health system are “good models” for sub-Saharan African countries, he added. The former Malian president lauded King Mohammed VI’s actions, which promote fraternity between Morocco and the world, and particularly between Morocco and African countries.He also reiterated his gratitude for the King’s constant support for Mali, particularly when this country was facing the most painful crisis of its history.“Thanks to its geographical location, its know-how and its expertise, Morocco developed bilateral cooperation with sub-regional organizations in the south of the Sahara,” he said.The 9th edition of the MEDays Forum opened Wednesday night in Tangier, in the presence of eminent political personalities, economic actors and decision-makers from all over the globe.Over 3,000 participants and 120 high-level speakers will take part in the forum.
José Ramón Machado Ventura, First Vice-President of his country’s Council of State and Ministers, told delegates at the second day of the Assembly’s annual high-level debate that the gap between rich and poor “widens with every passing day.”He said “the very modest Millennium Development Goals (MDGs) constitute an unreachable dream for the vast majority,” referring to the eight anti-poverty targets which world leaders agreed in 2000 to try to achieve by 2015.The situation had become especially acute for some countries in the Non-Aligned Movement (NAM), Mr. Machado Ventura said, because of the combined impact of the spike in food and fuel prices over the past year.“Our nations have paid, and they will continue to pay the cost and the consequences of the irrationality, wastefulness and speculation of a few countries in the industrialized North who are responsible for the world food crisis,” he said.“They imposed trade liberalization and the financial prescriptions of structural adjustment on the developing countries. They caused the ruin of many small producers; they denied, and in some cases destroyed, emerging agricultural development in the countries of the South, turning them into net food importing countries.”The First Vice-President added that those same countries “maintain obscene agricultural subsidies while they force their rules on international trade. They set prices, monopolize technologies, impose unfair certifications and manipulate the distribution channels, the financing sources and trade. They control transportation, scientific research, genetic banks and the production of fertilizers and pesticides.”He called, among other measures, for the cancellation of the foreign debt of developing countries “since it has been already paid more than once” and for the money saved to be channelled into economic development and social programmes.The funds spent by rich nations on farm subsidies should also be directed to agriculture in the developing world, Mr. Machado Ventura said.“By doing this, our countries would have about a billion dollars per day available to invest in food production.” 24 September 2008Poor countries continue to bear the brunt of “the irrationality, wastefulness and speculation” of some wealthy nations that wield unfair economic and technological power and perpetuate deep inequalities, Cuba’s First Vice-President told the General Assembly today.
The State Minister’s 25 year old son was admitted to hospital for treatment. (Colombo Gazette) The son of State Minister Palitha Range Bandara was injured following a motor accident today, the Police said.The Police said that the vehicle in which Palitha Range Bandara’s son was travelling had veered off the road and crashed into a house along the Chilaw-Puttalam road today.
Also, it’s important to note that businesses don’t require the use of collaboration and workspace applications uniformly. Usage profiles illustrate that between 50% and 80% of employees, depending on the industry, get little or no value from collaboration and workspace applications. Perhaps that’s why we’re seeing more marketing to industry verticals from communication technology vendors, which is a good thing. Also, perhaps that’s why we’ve seen Microsoft feature its “firstline worker” initiative, to access that “other half.” And, this is certainly the reason that mobile-centric, job-specific apps are showing up for the non-collaboration users in every industry. Best of Breed vs. Suites: Becoming Moot Point in UC Sorell Slaymaker July 24, 2019 Legacy enterprises must stop ignoring the fact that the future of communications software is embedded in applications. Avaya Still on the Block, Resolution May Come Soon Beth Schultz August 14, 2019 As the company plugs away on cloud sales, CEO Jim Chirico looks to wrap up its review of strategic alternatives in the next 30 days. The current sales focus for most communication technology vendors is collaboration and workspace applications of one form or another. This is a major shift, stemming from the plateau or decline of traditional markets. Proving Business ResultsSelling to businesses with a message of improved business results is an age-old idea — think of the benefits of the steam engine, the electric motor, or the automobile as examples. More recently, we’ve seen the re-invention of business by application software in enterprise resource planning, customer relationship management, and many, many vertical market categories. In the communications industry, providers selling on business results have been doing very well in the contact center segment. Mitel, Avaya Merger on Tap? Beth Schultz August 20, 2019 On the heels of word that Avaya is close to reaching acquisition deal, the focus turns to Mitel and a reported bid of $20 per share. Avaya Continues Mulling Next-Step Options Beth Schultz September 12, 2019 In a brief update, company said strategic alternative review process continues, gave no indication of new expectations for wrapping it up. See All in Unified Communications & Collaboration » If a communication technology vendor and its value-adding partners can take the lead in the business justifications for their collaboration and workspace applications, they have a good chance of generating higher prices per licensed user, selling stickier solutions and broadening their addressable markets. However, a vendor that doesn’t figure this out may end up claiming a hollow success for collaboration and workspace applications by bundling those entitlements with basic telephony or conferencing licensing. Avoiding the problem isn’t the solution; rather tackling this challenge, as difficult and different as it may seem, will most likely broaden the vendor’s value proposition, increase customer loyalty, and create financial staying power. Clearly, it’s time for the product strategy team, the marketing department, and the sales leadership to up their games. Best wishes to our industry’s vendors in this area, since their leadership in justifying these new solutions based on business value is key to success for all of us. In almost all of these, the focus is on how a specific business process can achieve one or more of these three things: BCSLogo.png Tick, Tock, the Clock Is Running for Avaya Zeus Kerravala September 06, 2019 Lots of speculation surrounds Avaya’s future, but mum’s still the word on a final decision. Business MetricsIn each of these three areas, the proof requires some before and after data or side-by-side comparative testing. And, the data must come from or match the metrics used in the business, not the metrics used by IT or the Communications department. Measuring user adoption, which is a current buzz topic, isn’t a measure of business results. It’s possible to work with the lines of business (LOB) to find key metrics to target for improvement by application of new collaborative and workspace applications. However, the sales teams must be able to communicate in those departments’ terms and have access to LOB leaders. Improved business results is a great claim, but where are the metrics, the business (not technical) monitoring tools, and the proof points? This obviously requires a much different consultative sales model than is familiar to most communication system vendors and their value-added resellers. upthegame_774.jpg With this sort of sale, the justification isn’t about a cost reduction such as offered by SIP-based communication, nor is it about providing a telephone on every desk or upgrading to a new system because the one installed is going out of support. Rather, the value propositions for these new collaboration and workspace application sales are that the business results will be improved in one way or another. Log in or register to post comments Parker is writing on behalf of BCStrategies, an industry resource for enterprises, vendors, system integrators, and anyone interested in the growing business communications arena. A supplier of objective information on business communications, BCStrategies is supported by an alliance of leading communication industry advisors, analysts, and consultants who have worked in the various segments of the dynamic business communications market.Tags:News & Viewsworkspace applicationscollaborationUnified Communications & CollaborationBCStrategiesIndustry NewsNews & ViewsTeam CollaborationTechnology Trends Articles You Might Like Go faster — Find a way to complete tasks, projects, or workflows more quickly. This could be time to market with a new product, speed of patient discharge from a hospital, first responder response time, or improvement of any other time-based metric. Some collaboration and workflow applications promise this benefit, though few have any tools to measure the change. In the collaboration and workspace applications category, specialty software vendors such as Slack and Atlassian have taken leadership rather than the communication technology providers.Use less — Reduce the amount of resources needed to complete a specific task, workflow, or project. Usually, going faster will use fewer resources, but it is possible to reduce resource usage even if there’s no process acceleration. Many collaboration and workflow applications providers claim that collaboration via text and document sharing uses fewer resources than when relying on in-person meetings and email. This may be true, but I have yet to see a viable set of tools to measure the before and after states to prove this and to provide an ongoing dashboard to management. With all of our industry’s experience with using less in contact centers, this gap of tools is pretty amazing.Be different — Deliver the same, or better, results in a new and different way that is valued by customers, especially compared to the competition. Southwest Airlines is one great example of this. Websites, social media approaches, or mobile apps are innovating with “be different” approaches every day. However, while many studies show how diversity of opinions improves collaborative outcomes, I haven’t found any demonstrable proof that using the new tools assures innovation or differentiation.
JOE SCHMIDT WILL deservedly receive much of the credit for Ireland’s superbly-executed 26-3 win over Wales yesterday in Dublin but as Peter O’Mahony points out, the national team’s form is player-driven too.The Kiwi head coach is putting in place intelligent structures for his squad to work within and they are controlling what happens on the pitch. Schmidt has a reputation for detail in his work, but man of the match O’Mahony points out that there has often been such an approach in the Ireland set-up.The difference is that Schmidt is bringing out the best in the players with his increased demands.“We’ve always had good attention to detail. I think Joe obviously has a huge attention to detail, but it’s gotten to the stage now where it’s player-driven. So he gives us what we need and we drive it by Wednesday and take it by the reins.That’s where it has to be if we want to be challenging for the championship come the end of the competition. It’s going to be driven by the players.”A clear example of what O’Mahony means came in Ireland’s mauling excellence yesterday. Schmidt and forwards coach John Plumtree have provided the players with the details they want improved, the areas they see as being crucial to moving forward in the maul.Ireland’s forwards have heeded the encouragement and knowledge from former Natal Sharks head coach Plumtree and taken ownership of it.“Yeah, he’s put a big emphasis on our maul and lineout. He wants us to be a great maul and line-out team. You’ve guys there like Paulie, Dev, Besty, Sean Cronin and Dan Tuohy, they’ve awesome amount of hours done on their laptops, a savage amount of work done.“Credit has to go to all of them. John is putting in some great structures, but it’s player-driven. We’re going alright there.”O’Mahony is a player who wears his passion on his sleeve; his powerful renditions of the national anthem are notable only because he backs them up with similar effort during games. Here is a man who reminds us that these players are achieving something special and rare by representing their country. O’Mahony shakes hands with Leigh Halfpenny following the game. ©INPHO/Dan Sheridan.That fervour has been lacking in the Irish squad at times in recent years, but the players are keen to ensure that does not happen again. Whatever about detail, accuracy, game plan, and tactics, O’Mahony typically believes that Ireland’s attitude was the key to dismantling Wales.“A lot of it has to go down to the fight and ‘want’ we showed today. I think at the end of the day we wanted it more than they did and that was pretty much evident by the end of it. I don’t think it’ll flatter us, but we just fought for everything and that’s where we need to be at.“We need to be fighting for every 50/50, everything that goes on the ground. They’re the ones that make the difference I think. We knew it was going to be seriously physical and attritional; that’s the way it ended up.“We knew our maul was going to be extremely important and set-piece was going to be big, fighting for all those scrappy balls on the ground. I have to say the back three, the fight they had in the air, the challenge, and then guys cleaning up behind them, they were awesome to be fair.”One of the other major issues that this Ireland squad has had to deal with in recent times has been the lack of consistency from performance to performance. There is some satisfaction that a comfortable win over Scotland has been backed up by a dominant win against Wales.It feels good. It feels nice to put in a good shift in an Irish jersey. It’s important that we left it in a good place, I think we haven’t done that in the last couple of years. We’ve let ourselves down a few times and we’ve talked about being consistent. I think that’s two consistent performances back-to-back.”Monday morning will see focus turn to the next challenge, the trip to Twickenham to take on another physically powerful side in England. Stuart Lancaster’s side bounced back from a dramatic defeat to France in round one to record a 20-0 victory over Scotland yesterday.O’Mahony is relishing the opportunity to take on the English.“It’s always a huge game, it’s always savagely physical and it’s always a game you love playing in in an Irish jersey.”Ireland loss the most disappointing of my Wales tenure, admits GatlandSchmidt targets England at Twickenham as Triple Crown looms large
Ex-Dutch coach Vera Pauw appointed as new manager of Irish women’s national team The experienced coach succeeds Colin Bell after Tom O’Connor’s caretaker stint. By Gavin Cooney Short URL File photo of Vera Pauw. Image: SIPA USA/PA Images File photo of Vera Pauw. Sep 4th 2019, 10:33 AM https://the42.ie/4795066 13 Comments Image: SIPA USA/PA Images Share25 Tweet Email1 FORMER NETHERLANDS MANAGER Vera Pauw will be unveiled later today as the new manager of the Irish women’s national team. Tom O’Connor has been in temporary charge of the side since the surprise departure of Colin Bell during the summer, and he oversaw last night’s 2-0 qualifier win over Montenegro along with the 3-0 friendly defeat to world champions USA in August. He will now stand aside to allow 56-year-old Pauw take permanent charge. Pauw played 89 times for Holland between 1983 and 1998, before moving into management. Her first job was with Scotland, between 1998 and 2004, before taking charge of her native country, leading them to the semi-finals of the 2009 European Championships. She stayed for six years, and has since managed Russia, South Africa and American club side Houston Dash. Her most recent role was as an adviser to Thailand’s women’s team. She will be officially unveiled by the FAI later today, but was present at Tallaght Stadium for last night’s qualifier win. “I am very excited at the prospect of managing the Republic of Ireland Women’s National Team for the remainder of this European Championship campaign and I believe we can achieve very positive results together”, Pauw told the FAI. 16,773 Views “I was impressed with what I saw versus Montenegro and I want to wish Tom well for his future career and thank him for the excellent job he has done with the Ireland team in recent weeks.” Wednesday 4 Sep 2019, 10:33 AM Tweet thisShare on FacebookEmail this article
LA CENTER — Five wins. Five losses. A .500 winning percentage.On paper, La Center Middle School’s eighth grade boys basketball team defined average this season. In reality, they’re anything but.The boys’ courage in the aftermath of teammate and friend Cody Sherrell’s death from sudden cardiac arrest provided strength for their classmates and teachers, solace for the community and a source of comfort for Cody’s family, school officials said. Wins and losses don’t tell the whole story.“There was amazing pressure on these kids to be that inspiration,” Principal David Cooke said, while seated inside a conference room in the middle school’s main office. “They were not only playing for Cody but playing for a grieving school and a grieving community. (The basketball team) was onething people could rally behind.”The team rallied behind Cody’s memory, three of its players said Wednesday.“Cody was our first priority,” Dalton Morgan, 14, recalled.Cody died Jan. 9, six days after collapsing at the end of the team’s first practice of the season. He was 14.Ten days after Cody’s death, hundreds of students, school faculty, parents and community residents packed La Center Middle’s gym for the team’s season opener against Hockinson Middle School. Many in the crowd wore black hooded sweatshirts or T-shirts bearing Cody’s name and number (24). The proceeds went to Cody’s family to offset hospital bills.During a somber pre-game ceremony, Brandon Sherrell told the crowd his son had achieved his dream the day he collapsed. On a wall behind him, a sign declared the hardwood he stood on as “Cody’s Court.” The Sherrell family did not respond to a request for comment for this story.La Center defeated Hockinson, 70-54, on opening night, equaling its 2011 win total.The team’s goal remained the same in each of its games — win for Cody. Pre-game cheers before home games reminded them to “protect Cody’s house.”
Vijayawada: The public sector undertaking Bharat Sanchar Nigam Ltd (BSNL) launched its 4G services in the market here on Tuesday. Addressing the media, Chief General Manager of Andhra Pradesh Circle A P Rao said that the 4G services are being launched in the State and the customer base would substantially increase with the new services. Expressing satisfaction over the BSNL having 3.33 lakh new mobile customers of BSNL in the current year as on July 29, he said that the data traffic per day in the network is 122.6 TB. The AP Circle is spending Rs 200 crore for modernisation and expansion of mobile services in the current financial year, he said. Also Read – Three of a family commits suicide at Amalapuram in East Godavari Advertise With Us The Chief General Manager said in addition to the existing 350 4G towers in the circle, 150 more 4G towers would be added in Vijayawada city alone. He said that 17,171 new broad band connections have been given in the circle as on July 29 this year. He announced that Amazon Prime partnered with BSNL to offer one year membership worth Rs 999 on selected BSNL post-paid mobiles.
Kolkata: West Bengal Chief Minister Mamata Banerjee Saturday criticised her Haryana counterpart Manohar Lal Khattar’s remark on Kashmiri girls and said people holding high office should restrain from making insensitive comments about people of Jammu and Kashmir. Without naming Khattar, Banerjee in a tweet said, “We, and more so people holding high public office, must restrain ourselves from making insensitive comments about the beloved people of Jammu and Kashmir. These are hurtful, not only for J&K, but the entire nation.” Her comments comes in the backdrop of Khattar’s recent statement that people from Haryana “could now get brides from Kashmir” apparently in reference to the scrapping of the special status for Jammu and Kashmir under Article 370 of the Constitution.
Zeiss, a company that made its name in optical and optoelectronic technology before moving into the realm of virtual reality, has announced its latest VR headset: the Zeiss VR One Connect at IFA 2017 in Berlin.The Zeiss VR One Connect promises to bridge the gap between PC virtual reality, which offers impressive visuals and complex games, but comes with a high price tag for expensive headsets such as the HTC Vive and Oculus Rift, and smartphone-powered VR, which costs a lot less, but doesn’t quite offer the immersive experience of PC VR. Zeiss VR One Connect does this by running SteamVR games that are powered by a PC, which does all the graphical grunt work, and transmitting the footage to the headset, using your smartphone as a screen.The headset, with the smartphone slotted in, is connected to your PC via a USB cable, and the Zeiss VR One Connect uses the smartphone’s built-in motion sensors to provide head tracking.The Zeiss VR One Connect system is compatible with many budget smartphone VR headsets, or you can use it with the Zeiss VR One, potentially keeping the entry price very low.First of all, by controlling games using the 3DoF controllers, which send information to your smartphone, which then combines that data with information from its own motion sensors, before sending instructions to your PC, it could add an element of lag, which could make playing VR games difficult – or even nauseating.If you already have a suitable smartphone and PC, then the Zeiss VR One Connect promises to be a very cheap way to get into VR gaming.Releasing at the end of 2017, the Zeiss VR One Connect, which comes with two wireless controllers and a USB cable, along with the required software, will cost $129. A bundle which includes the Zeiss VR One Plus headset will also be sold for $199. While we do have doubts, there is a lot of potential here, so we’re looking forward to getting some hands on time with it to see if the Zeiss VR One Connect lives up to its promises.Source
The digital sphere has experienced a dramatic change over the last decade. People are now using their smartphones and tablets to browse, search for information, and interact with others rather than laptops and desktop computers. Moreover, digital technology has become accessible and affordable. Today, you can get a tablet or smartphone with plenty of valuable digital tools, including a small HD video camera, superfast Wi-Fi and 4G signals, and cloud-based, nearly unlimited storage space. As a result, the world of content marketing has undergone a fast-paced change.In today’s fast-changing content marketing arena, video marketing is an innovative tool to help companies create valuable content and deliver well-crafted and tailored messages to their customers. Below are 6 reasons to invest in video marketing.1. Consumers Prefer Video ContentConsumer preference has played a major role in the rise in demand for visual content. According to SmallBizTrends, people share visual content 1200% times more compared to other forms of content. For this reason, companies that want to reach and engage more consumers are investing in video. What’s more, consumers would rather watch a video than read a blog post.2. Video Marketing Reinforces Your Brand’s MessageIncorporating online visual content into your digital marketing strategy goes a long way in enhancing your brand’s message and helping your customers understand your company better. Video marketing allows you to leverage simple tools like branding and design as well as more sophisticated tools like content and voice to build your brand identity.3. Video Content is Easy to RememberHubSpot reports that 80% of consumers recall a video they watched at least a month ago. Unlike text-based content, videos consist of great visual and acoustic materials that are easy to remember. When clients recall your video, they also recall your company, translating to more leads and sales for you. Video marketing comes with the possibility of strengthening your online presence since customers tend to share videos they find entertaining or enjoyable.The best way to make your videos as unforgettable as possible is to make sure they support your brand strategy. For instance, the fonts, colors, themes, and audio in your video marketing should be similar to those in your article and blogs. The idea here is to help your audience master the style and design of your brand’s visual content. There are also competent event production agencies that can create catchy videos to meet the needs of any company.4. Visual Content is AttractiveIf the numbers of people creating, sharing, and watching videos are anything to go by, then videos are attractive. According to Forbes, making video part of your email marketing strategy can increase the rates of click-through by 200 to 300%. BBN Times, on the other hand, reports that people are likely to spend a significant amount of time on a site that features a video. What’s more, landing pages that incorporate video also register an 80% rise in conversion rates.5. Video Content is Ideal for Consumption Across All DeviceResponsive design is one of the major trends facilitating the rapid growth of the digital marketing landscape. When your content fails to work seamlessly on a certain browser system or device, your business will lose traffic and experience a drastic decline in conversion. Luckily, video content works well on all devices, including mobile phones, tablets, and computers. This makes video consumer-oriented and user-friendly. It also expands its reach.6. Videos Boost SEO PerformanceVideos are effective in improving the SEO performance of your business. When people watch, enjoy, and share your videos, their reactions will boost the click-through rates of your website. Moreover, a high-quality and engaging video has the power of attracting customers and compelling them to visit your business’ homepage. Video can also improve your conversion rates – according to HubSpot, 39% of decision-makers get in touch with a vendor after watching a branded video. By embedding video to your website, landing pages, and website, it’s easy to not only boost your company’s SEO worth but also your click-through rates.Video is a great marketing tool due to its high returns on investment and low cost of production. Nowadays, you don’t need a pool of professionals to create an attractive video. All you need to do is to create your characters, pick a location, and tell your story. An information-rich, accessible, and user-friendly video content can build a great online following and boost customer recall. And when the need arises, hire the services of a reputable event production agency.Elisa Williams is an experienced digital marketing specialist with a demonstrated history of working in the marketing and advertising industry. Elisa possesses a strong entrepreneurial mindset and has devoted her career to enhancing the sphere of digital marketing. In her methodological approach, Elisa integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results.More information about Irish Tech News and the Business ShowcaseFYI the ROI for you is => We now get over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 16000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.Drop us a line if you want to be featured, guest post, suggest a possible interview, or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles. 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An AI Robot That Tells the Multi-Generational Story of a Black American FamilyStephanie Dinkins, Not The Only One (N’TOO). Courtesy of the artist.Already creating a buzz is artist Stephanie Dinkins’s Not The Only One (N’TOO), a sculpture with evolving artificial intelligence, that recounts the story of one black American family across generations. The voice-interactive AI was trained on information provided by by three generations of women from one family, but the story itself is told from the first-person perspective of the AI. Fair visitors will be able to speak to the AI, hear its story, and participate in its evolution. The Seattle Art Fair has been shaking things up in recent years, quite literally. Last year the fair made headlines with an opening-night battle between dinosaur-like robots; this year, not to be outdone, the fair is bringing together an ambitious set of programming that includes… an earthquake simulator.So while the rest of the art world maybe getting sleepy for the summer, we can expect a fair share of excitement coming out of the Emerald City this week. Ahead of the fair, now in its fifth edition, we’ve put together a list of can’t-miss special features.AdChoicesADVERTISINGinRead invented by Teads In the Birthplace of Grunge, an Art + Music Performance by a Pearl Jam’s Mike McCready & Painter Kate NeckelPearl Jam’s Mike McCready and painter Kate Neckel will perform as Infinite Color and SoundInfinite Color and Sound, the creative collaboration between artist and musician Mike McCready of Pearl Jam and painter Kate Neckel, will return to the birthplace of grunge for a series of creative performances. The visual art and music duo create works ranging from collage, sculpture, painting, drawing, music, and performance in semi-choreographed routines. Red Hot Chili Peppers’s guitarist Josh Klinghoffer will join the duo for their performance at the fair.Seattle Art Fair will take place at CenturyLink Field Event Center, August 2–4, Collectors Preview, invitation only August 1, 3:30 p.m.–6 p.m. and Opening Night Preview, 6 p.m–9 p.m. Follow artnet News on Facebook: An Earthquake Incubator Dining TableBigerts & Bergstrom, Incubator for Earthquakes (1992/2017). Courtesy of the artists.Swedish artist duo Bigert & Bergström are known for creating conceptual installations and interactive public art, which pry at the connections between humanity, technology and environment. They do this, generally, with quite a sense of humor: recently their “Solar Egg,” a golden, portable sauna opened lakeside in a Swedish town. For the fair, they’ve created Incubator for Earthquakes—a kinetic dinner table sculpture and vibrating motor, which is intermittently subjected to earthquake tremors that set the dinner china jumping. Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews, and incisive critical takes that drive the conversation forward.
The water outage in the Observation Hill and Egerton areas is due to a burst pipe, says uThukela.uThukela says the reason for the water being cut off is a burst pipe at the corner of Ruby Gailey Drive and Impala Road. They are currently working on the problem and so had to cut off the water supply.A Ladysmith Gazette journalist went out to investigate, but could find no evidence of a burst pipe in the area mentioned by uThukela.uThukela are not sure when the water will be back on, although it should be by tonight. WebsiteWebsiteWebsite WebsiteWebsiteWebsite WebsiteWebsiteWebsite