lead: many ideas of many mobile Internet entrepreneurs may exist misunderstandings. The following sort of entrepreneurs three cognitive errors, and join my observation and judgment, hoping to be useful to entrepreneurs.
due to reasons from the media, often entrepreneurs will be offered to exchange views, with the digital mobile Internet entrepreneurs to exchange ideas, I think many many mobile Internet entrepreneurs may exist misunderstandings. The following sort of entrepreneurs three cognitive errors, and join my observation and judgment, hoping to be useful to entrepreneurs.
misunderstanding: small and beautiful is equivalent to a simple product
many entrepreneurs believe that the current large companies have the resources to expand the whole product, and start-up companies should focus on small and beautiful, as far as possible to make the function simple and easy to use, which in itself is not wrong. But, that the so-called small and the United States should be one of the highlights of the function to achieve the ultimate, rather than is the function of a single product, or even the whole product is only a function.
because the first to do poineering products is not only available, but also to take into account the user’s late sticky. A simple function to even the crude product is absolutely impossible to keep the user, in general, such products must be very strong tool, and the lack of user interaction, the product is destined to go too far.
error two: the vertical segments is equal to the popular market
Internet after ten years of vigorous development, in the search engine, instant messaging, news portals, e-commerce and other fields were born a giant. At present, Alibaba, Tencent, Baidu is the Internet industry’s three giants, as well as millet,, vip.com and so on billions of dollars of the company to occupy the market. These Internet companies have sufficient cash flow, elite product promotion team, the entrepreneurial team is extremely lethal.
therefore, in accordance with common sense, the entrepreneur’s entry into the entrepreneurial project is best to avoid direct competition with large companies, to do a relatively vertical and breakdown of the industry, which is relatively safe. But the problem lies in the vertical segments, not necessarily focus on a popular remote niche market, but still in a huge market potential users, and not the full force of the giant vertical industry segments. For example, in the past few years, although the four portals temporarily, but in the field of vertical portals, but also the birth of such as SouFun, car home and other listed companies.
generally, the giant did not penetrate into or is not enough attention to the vertical segments in the early stages of development, the competition is relatively less intense, do not need too much resources to support, just by virtue of the excellent product ideas are likely to grab the opportunity to win a piece of the market. But remember, the vertical is not equal to the popular
error three: learning time than practical practice
entrepreneurs who have a lot of quality is worth learning, such as full of passion, such as modest studious. So we can