on a Sunday afternoon in 2014 before the Spring Festival, micro warm sunny, a male clerk lonely to stand in Sanlitun SOHO C B1 store for customers in the long wait, a group of young men and women laughing opened the shop, in less than 1 minutes, they took 4 pictures in this shop, then laughing away, do not have to buy any product, a few hours later, here to empty.
is the name of the store called "Powerful Sex shop", is the most successful brand marketing Chinese Adult supplies store, founder of Zhang Mengning (Ma Jiajia) has become the topic of 90 business figures, the bold way of marketing and business philosophy is the media push Chong, she also began as a representative of "Internet thinking" the frequently appeared in various conference related lectures in micro-blog PPT, the WeChat platform to be forwarded numerous times and share.
Powerful Sex shop clerk told Tencent technology revealed that the store business is the best time in the weekend evening from 8 to 10, but this weekend night may be an exception, not many customers. A shop in the tens of thousands of meters outside the work of young people, Subway, claiming that the flow is not strong, because there is no Chinese signs, he had mistakenly thought it was a clothing store.
According to Tencent
science and technology media has been widely understood, the other one is located in Gaobeidian prosperous street reported Powerful Sex shop experience store already closed fire without giving, the store opened in mid 2013, in October of that year, easy to shop and 58 city has been the transfer of stores of information, but it was not until at present there is no store disk access, Ma Jiajia also refused to respond to interview related problems of Tencent of science and technology, said that their team is not only the business model.
of course, depression Adult supplies store and not just Powerful Sex shop, in a street from Sanlitun Soho across the Pacific exchange near the street shops, an orange adult Adult supplies store is not from the day Xixirongrong people share many customers, until after nightfall only a few guests to patronize.
is interesting, most Internet thinking of "Powerful Sex shop" online mall is still in the building process, and the electronic billboard orange adult shop door is constantly flashing his own shop. – single letter an expensive domain name.
"Some of the practices
Ma Jiajia in marketing is very interesting, but to rely on a few PPT to subvert the Adult supplies industry is not realistic, they are just in the industrial chain of the lowest level of distributors." According to insiders, Adult supplies industry traditional offline channels began to try network sales channels in the early 2007, 2008, just outside the publicity is not enough, over the years the industry has basically completed the main channel from the line.