China’s online retail global second in 2012 over 1 trillion and 200 billion


China has grown into one of the world’s most networked retail markets. McKinsey Global Institute recently released report shows that in 2012 China’s online retail more than 1 trillion and 200 billion yuan, second only to the United States to become the world’s second largest online shopping market. It is worth noting that, from 2003 to in eight years, China’s online retail market with an average annual growth rate of more than 120% other countries.

McKinsey analysis, China’s online retail market will accelerate the development of China’s transition to a consumer economy. At the same time, due to the completeness of our infrastructure there is a lot of room for improvement, the future of the network retail prospects.


2020 online retail or 4 trillion and 200 billion

in recent years, the development of e-commerce in China can be described in full swing. In 2011 the total sales volume of Chinese retail network reached $120 billion (equivalent to 774 billion yuan), more than $107 billion in Japan, ranked second in the world, and in 2012, the number soared to 1 trillion and 200 billion yuan, of which the singles day, retail sales network across the country as high as 25 billion yuan, more than the United States "online shopping on Monday".

according to statistics, from 2003 to 2011 eight years, the average growth rate of retail market Chinese network is 120%, ranking first in the world, and this number is 3 times the average growth rate ranked second of Russia’s 39% of.

in fact, in late 2012, the China broadband penetration rate is only 30%, far below the United States 68%. therefore, McKinsey expects that with 3G+ and broadband network coverage expansion, Chinese the size of the online retail market in 2020 will grow to 2 trillion and 700 billion ~4.2 trillion yuan, equivalent to the United States, Japan, Britain, Germany and the French market today and. By then, the four line of online shoppers will be an average of about 27% of disposable income for online retail; online retail may be China’s overall retail labor productivity increased by 14%……

on the other hand, McKinsey analysts believe that Chinese retail network is not domestic electricity business "shouting loss by common consent". According to statistics, China’s online retail tax rate depreciation and amortization of the average profit margin of 8% to 10%, on the whole, China’s online retail industry in 2011 earnings reached $11 billion 500 million ~133. The only loss of independent electricity supplier tax rate depreciation and amortization of profit margin is only -4%.


China’s online retail concentration is high

compared to Europe and the United States, China’s online retail market is particularly concentrated.

in the model, the network retail market generally has a platform model and two types of independent retail, at present, our country is still platform model >

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