China as the "world factory", many products all over the world. Although be everywhere "made in China", but it can really bring a distinctive brand impression to foreigners, "old godmother" will be a.
users have a Chinese "conquer the world" ten kind of artifact in the online spoof, the top three is old godmother, spicy, Chicken Feet with Pickled Peppers.
recently, "old godmother" sauce made a big news. The message says, "old godmother" founder Tao Huabi with small son Li Hui has been out of the Guiyang Nanming old godmother flavor Food limited liability company in 2014 (hereinafter referred to as the "old godmother") Holdings, the "old godmother" company owned by Tao Huabi’s son Li Guishan and a natural person named Li Miaohang shareholders control.
after the news broke, the Internet has formed a series of discussions, this has been the title of a Q: No "old godmother" old godmother sauce will also be the "old godmother"
from the old godmother Tao Huabi withdrawal message start, a brief analysis of the "old godmother" brand marketing strategy.
"old godmother" Tao Huabi from the
"old godmother" is the people’s essential travel home seasoning sauce. Its founder, Tao Huabi, now 70, is regarded as a business model.
production of "old godmother" company, is located in Guizhou Province, Guiyang Guiyang Nanming old godmother flavor Food limited liability company. The company was founded in 90s by Tao Huabi in the last century, the registered capital of 10 million yuan, was founded, the company was wholly funded by the establishment of the Tao Huabi. Last year, the company’s sales have reached 4 billion 500 million yuan.
March 2014, a media report mentioned the establishment of equity structure at the beginning of the old godmother, said the shareholder has the advantages of simple structure, only by their two sons. Among them, Tao Huabi accounted for only 1% of the proportion, the eldest son of Li Guishan holds a small son of May 2012, only in the shares of the company in, holds a total of $50% in.
Also mentioned in the
reports, the specific affairs Tao Huabi is no longer in charge of the old godmother, only master direction. Li Guishan in charge of the market, Li Hui responsible for production. Nanming "old godmother" the latest shareholder information column shows, the shareholders of the company by Li Guishan, Li Miaohang composed of two people, the name Tao Huabi no longer appear. Industrial and commercial information did not mention the proportion of the shareholding of Li Guishan, Lee two.
Tao Huabi withdraw shares, occurred 3 years ago, but this news recently spread. Business information display, June 27, 2014, Nanming old godmother investor information change, the removal of Tao Huabi from the shareholders, other shareholders Li Hui quit, Li Miaohang appeared in the list of shareholders.