(http://s.admin5.com) A5 station network November 8th news: with the mobile Internet and hardware (intelligent mobile phone) the rapid development of Internet, China Mobile third party mobile payment of substantial growth in the third quarter of this year, according to iResearch statistics data analysis shows that the third quarter of 2013 China third party mobile payment market transactions amounted to 296 billion 510 million yuan, an increase of 152.6%.
at the same time, according to iResearch data analysis, with individual client mobile Internet payment habits and expand payment product innovation and business based on the field of mobile Internet, remote mobile Internet payment transactions in the rapid expansion of up to 274 billion 790 million yuan, an increase of 185.3%; SMS payment tends to be stable, declining market share; proximal the payment market is still in the basic environment construction and user training stage, sluggish growth, market share being squeezed.
from the analysis of the above data, we can see that although the third party mobile payment growth of 152.6%, but if the subdivision, remote mobile Internet growth of 185.3%, compared with third growth of 152.6% party mobile payment, SMS payment and remote mobile payment has some weakness compared to growth.
, according to industry analysts, the third party mobile payment industry show differentiated competition shape, wherein the remote mobile Internet payment companies Alipay pilot. In recent years, with the third party mobile payment industry layout and product innovation, expanding of business, pay the rudiment of industry competition differences emerge: Alipay, caifutong as the representative of the remote mobile payment client; mobile phone card reader to Kara, Qian Daibao as the representative to UMPAY and Shanghai; SmartPay as the representative of the traditional SMS payment; mobile to mobile, telecom, China Unicom three operators as the representative of the near field payment.
from the third quarter of 2013 Chinese third party mobile payment market transactions market share data report shows that Alipay has the virtue of their advantage to occupy the third party mobile payment Kara is 72.6% overall, accounts for 10.6%. But the payment in the mobile Internet, compared to Alipay and Kara Kara increase, by virtue of their strong marketing campaign to accelerate the popularization of mobile phone card reader which increased greatly.
written in the last: A5 brand promotion (http://s.admin5.com/qiye) editors think: Alipay and Kara by virtue of the advantages of their products, China in the third party payment plays an important role. At the same time, China’s third party mobile payment market transaction data can also be found in the size of the transaction continues to expand.