pit main introduction
editor’s note: Zhang Jie, 82 years, Phoenix drift IT grass root male, second tier city 05 years three university graduate in engineering. Because can not stand the working environment of the factory, choose dry IT. In the second half for 08 years in primary and secondary school tutoring industry, 80 thousand yuan Kaiqi one-on-one counseling agencies, 09 year turnover to tens of millions. So…… So, it is very simple, the expansion began in 2010! On 2011 to get the financing level of tens of millions of funds began to crazy expansion. A year ago the company closed burned. After a year of adjustment retreat, now two times the start stage.
pit main oral
my first venture to do is K12, primary and secondary school counseling we contacted are plainly, after-school classes. The demand for this industry is quite clear: points, entry. At present, the two main models: class, one to one. Pit owners do poineering work for the first time is one on one, this tutorial model is extended from the tutor. The industry and the coffee shop industry is very similar to that of a large scale (the scale of Jiqianyiyi years of primary and secondary market), but also extremely dispersed (the largest enterprises do not exceed 1% of the total).
first venture encountered 8 pits
Pit 1: the industry has no dividend.
small into the industry to grasp the tuyere, although late, but after all, still enjoy a point in the air industry bonus.
Pit 2: focus on whether or not pit.
early start without any resources, but can focus down to the regional market, good customer service, although the scale can not solve the problem, but for the time to focus on one or two campuses is enough.
Pit 3: there is no clear core driving force.
in the end of 09 he sorts out the 10 year plan and summary when I have some of the industry crisis, can determine the marketing driven model will not last long, but, like a lot of ways, also do not have enough courage to give up the rapid growth to transition. In the face of temptation is not enough. It also buried himself behind the failure of foreshadowing.
pit 4: product innovation pit.
do not attach importance to the product, and the above third points are consistent, in terms of product is not enough to adhere to and investment. It is entirely in the marketing side, so with the increase in the number of students, more and more customer complaints and dissatisfaction. This is not the result of basic products to bring. So the old students lost and low renewal rate also reflected the symptoms. To maintain the scale of more and more tired, not the easier. Not to mention the replication of the model.
pit 5: the introduction of capital pit.
with the intervention of the capital, ha ha, especially in the education industry, and finally we began to bear side effects, a while ago, we are also in the group of the transfer of the New Oriental Yu
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six Mahadalits and four Kushwahas, As expected,commitment.
micro entrepreneurship means to start the work with a small amount of work, the current micro entrepreneurship has become the mainstream trend of college graduates entrepreneurship. From school to society, it is a huge gap between theory and practice. For ambitious students, engaged in "micro entrepreneurs" should pay attention to what?
in the public venture, the highly innovative era, many college students are out immediately to find jobs after graduation "single plank bridge", from the moment out of school have embarked on the road of entrepreneurship. However, it is difficult to deny that the students studying in the ivory tower, entering the blue ocean venture, inevitably confused. Recently, jointly sponsored by Guangdong province GF Securities Fund and the national social welfare KAB Promotion Office of "University micro Entrepreneurship Forum" held in Zhongshan University station Tenth National tour.
for many graduating students, obtain an angel investor or a venture of all ages, many things entrepreneurial team diligently strive after college, but the Limited by Share Ltd GF Securities Investment Banking Department Senior Manager, quasi sponsor representative Su Hailing remind college students before the start of the first to "pick up the mobile phone, check the enterprise credit information query APP". The ownership structure behind the company to investors, executives and shareholders constitute the background information, even in the process of wooing investment, should be fully alert to the possible pitfalls".